Eric Northman would be proud!
True Bulge: True Blood and Mons Royale Team Up for Impaled Billboard Ads:
"To differentiate True Blood from the plethora of teen vampire shows, we positioned it as ‘Vampires for Grown Ups’. We brought this to life on a billboard by driving a two metre long stake through the heart of one of the lead characters. The stake then protruded right out the other side into an ad for a [courageous] local underwear brand - creating a large unmistakable bulge in a very inappropriate place."
- DraftFCB, Auckland, New Zealand via AdsoftheWorld.com